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The domain amsinsurance.com.au states the following, "Sign up to receive updates about new resources and products." We observed that the website also stated " Thanks to our strong relationship with specialist commercial property insurers and underwriters, we can find the right cover for your business at a competitive price." It also stated " Business Insurance packages offer an ideal risk of management strategy providing a wide range of protection for your business under one policy. Business Insurance packages can be tailored to meet your business needs." The header had insurance as the highest ranking keyword. This keyword was followed by business insurance, business, and property insurance which isn't as urgent as insurance. The other words the site used was property. public liability is also included but might not be seen by web engines.